Author: Mark Gilman

Kodak’s Not Dead and We Can All Learn From its Reemergence 

The Concept Branded by “We” Work No Longer Does 

Starbucks Corporate Image Has Made it Less Fashionable and More Forgettable

Case Study: What Went Wrong at Peloton

What Can Small Business Owners Learn from the Monumental Mistakes Made by Boeing  

Logan Roy’s Fictional Succession Drama Is Hardly an Issue Limited to a TV Series 

I Want to Be Kirk Cousins. How Do You Like That?

Sports Movie Review: Bye Bye Barry

Customer Service is Not Enough to Keep People Coming Back to Your Company. 
A Cautionary Tale: The Tragic Story of RadioShack 

Iconic? You’re No Rebecca Pennock Lukens